Early Market Closures Trigger Major Retail Losses in Pakistan
The policy was introduced to cut energy consumption, encourage earlier shopping patterns, ease peak electricity demand, and promote earlier daily routines. However, its impact on the retail sector has been significant.
According to Chain Store Association of Pakistan (CAP) Chairman Asfandyar Farrukh, overall consumption hasn’t actually decreased, as customer footfall remains high in the evening, with demand still peaking after 7:00pm.