Jeeto Pakistan Under Fire as Controversy and Viewer Backlash Grow
Recently, controversy erupted after remarks made during an episode of the show involving host Fahad Mustafa and veteran actress Atiqa Odho sparked criticism online for being insensitive, leading to public scrutiny of the show’s content and presentation. Fahad Mustafa publicly apologised on air to Atiqa Odho after social media backlash. Social media users have also picked apart aspects of the show’s format, with some criticizing perceived gender biases or unnecessary segments, such as awarding prizes based on appearance or attire, which drew viewer complaints in the past. Influencers and commentators have questioned the behaviour of guests and participants on the show, with some clips going viral and generating mixed reactions about professionalism and respect on live television. Meanwhile, there are ongoing online debates about the authenticity and legitimacy of prize distribution, with some viewers sharing experiences or scepticism about calls inviting people to participate versus actual shows — a topic of discussion on community forums. Despite scrutiny, Jeeto Pakistan remains one of Pakistan’s longest‑running and most watched game shows, airing for many years on ARY Digital and known for giving out significant prizes during Ramadan seasons.